Facebook & Display Advertising

Anybody who doubts the value of the Facebook franchise as an powerful advertising medium should pay attention to this: 25% of all display advertising now runs on Facebook.

http://www.nytimes.com/2010/11/15/business/media/15drill.html

As an ex-Yahoo! employee, it pains me to see this news. But Facebook does represent the genius and the cockiness of the new internet.